The email signature is perhaps the most overlooked marketing opportunity that most network marketers forget about. Face it, everyone sends and receives emails. Every time we send a email, it’s an opportunity to market our message to the receiver.
Creating an email signature is a set it and forget it task. You do not have to think about it after your initial setup. It will go out automatically with every email you send.
Setting Up Email Signature
Each email client has a slightly different way to set up your email signature. Instead of attempting to explain how to set up multiple email signatures, I am going to task you will doing your own research to discover how to create an email signature. The best place to start is YouTube. You can find everything you need there on setting up your first email signature.
Make sure to include your contact information as well as a link to the business opportunity page of your replicated website. If you have your own site you wish to drive your visitors to, make sure you provide a link to that page from your email signature.
How to Create an Effective Email Signature Line
First of all, keep it brief. A general rule of thumb is that a good signature line is four-six lines in length. Eight lines is the maximum length, but that is pushing it. Remember, those to whom you email frequently see your email signature line again and again.
A signature line can be used much like a classified ad if you’re trying to motivate clients to use your services or register for your workshop. Add one line and/or a link. Examples include:
- A quotation to share your organization’s point of view.
- A call to contribute to a capital campaign or other fundraising focus.
- An issue-oriented tagline to promote an advocacy campaign.
- An announcement of a new program, service, or publication.
- An invitation to a special event, conference, or to subscribe to your organization’s email newsletter.
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