Are you the type that has run out of people to talk to in your warm market and are terrified to talk to your cold market? For many people this is worse than dying . Have no fear…….I’m here to tell you that it’s not that serious. One of the most common misconceptions I get from talking with my new business partners is who do I talk to now that I don’t have anyone left in my warm market? I always ask them this one question. On your daily trip to work how many people do you see in passing that could potentially be business partners? The barista at Starbucks? The doorman in your building? The bus driver? The people waiting in line at the cleaners? See where this is going……The people are there. What is important is actually talking to them.
When faced with talking to strangers about your business as long as you stick to a few guidelines, you should be perfectly fine. When prospecting strangers you want to stick to the basics. When engaging a stranger you want to make sure that you keep the conversation light. Find one thing that you really like about that person and simply say Hi, My name is _______, and compliment them on what it was that you liked about them. That is an ice breaker and works every time. From there we use what is called the F.O.R.M method.
F – Family
O – Occupation
M – Money
These 4 categories should give you ample of questions that can keep the conversation flowing, all while giving you the “hot topics” about what it is that the prospect needs an answer to. By simply asking questions you have now found out the very reason that this prospect could use whatever business that you are in, and how it can address their needs. No matter where or when you meet someone, DO NOT get caught in the “DISASTER SCENARIO” and end up spooking the prospect. The “DISASTER SCENARIO” happens when a new partner is so excited about sharing the business that they try to close someone with a 30 second pitch. Remember what you are doing is planting seeds. By asking questions you are actually building a relationship.
So the next time you get that feeling that there is no one left to talk to, STOP. Open your eyes and look around. There are millions of people passing us on our daily journey who are waiting for an opportunity. We just have to start planting the seeds. Happy Planting!!!!
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